I work for Soft Flex Company, a beading wire manufacturer and jewelry supply company. We have been hyping our new product launch for the past few weeks. We unveiled our new items at the CHA show in California last week and at the Best Bead Show in Arizona this week. Today, we let the secret out on our website and the items are finally online for purchase! With the new product launch I also re-designed our homepage as seen above.
We have introduced 9 new color wire sets called Soft Flex Wire Trios. Along with the color wire sets we introduced 10 new Soft Flex beading wire colors. You can now find the largest color assortment of beading wire with 34 color variations at Soft Flex company!
We have introduced the world's first "green", eco friendly beading wire, called Extreme Flex Wire available now in 24K gold. Sterling silver & champagne will be coming soon. This product is not a steel product. Heavy metals are not used in the process and therefore this product is far better on the environment in its manufacturing process.
We have also recently introduced our economy beading wire line for craft and hobbyists called Econoflex wire available in 8 color options.
We'll be launching tons of new free project ideas using the Trios, Extreme Flex and Econoflex wire in February. If you don't know how to use color, we'll show you!